Four Rightly Guided Caliphs Essay

Muhammad’s mission, like many other prophets, was to call people to the worship and submission of the one true God. After his death this mission was left to those whom followed his teachings. Those who truly followed in the Prophet’s foot steps were proclaimed The Rightly Guided Caliphs. They were Abu Bakr, ‘Umar, Uthman and Ali, and were the Four Rightly Guided Caliphs, all of which were amongst the earliest and closest companions of the Prophet Muhammad. Each of these Caliphs contributed greatly to the development of Islam as well as the contradictory emergence of the Sunni and Shi’ite schism. Abu Bakr was the first of the four Caliphs and ruled from 632-634 A. C. Abu Bakr was unfortunate to have the burden of leadership placed on him during the most sensitive of Muslim times. Since the death of Muhammad was quickly spreading, many Muslims and tribes decided to rebel, refusing to pay Zakat. Also, many claimed that the prophethood of Muhammad had been placed on them, this only made the tribes revolt stronger. He had to deal with the threat of two powerful empires, the Roman Empire and the Persian, of which threatened Islamic state in Medina. Abu Bakr himself led a charge against the revolting tribes who attacked Medina and forced them to retreat. Although the threat of the Roman army still remained, Muhammad had already sent out an army and when he died, Abu Bakr took over. With fierce determination he said â€Å"I shall send Usama’s army on its way as ordered by the Prophet, even if I am left alone. † Throughout the rule of Abu Bakr, troops went from one victory to another from attacking Romans. Another contribution of the Caliph was that he encouraged many of Muhammad’s friends to commit his teachings to memory. Memories all of which were written down to form the Qu’ran. All together without his leadership; the people of Islamic faith would have gone riot. He helped restore stability to the Islamic people. On top of this, he contributed to the writing of the Qu’ran and the keeping of the people safe with all his military forces. During the Caliphate of Abu Bakr, ‘Umar was his closest assistant and adviser. When Abu Bakr died on the 23rd of August 643 A. C, all the people of Medina swore allegiance to ‘Umar who became the second Caliph. Upon taking charge ‘Uman spoke to the people with conviction and said â€Å"O people, remain conscious of God, forgive me my faults and help me in my task. Assist me in enforcing what is good and forbidding what is evil. Advise me regarding the obligations that have been imposed upon me by God†¦ † ‘Umar did exactly that. He enforced the good and forbade evil. Within the first years of his leadership he completed Islam’s conquest of Mesopotamia, Syria, Egypt and Persia. During ‘Umar’s Caliphate, he was majorly responsible for the vast expansion of Islam and was considered a highly effective military leader. He also commanded the construction of the Mosque, also know as the Dome of the Rock in Jerusalem. When ‘Umar returned to Medina from Hajj he raised his hands and prayed, â€Å"O God! I am advanced in years, my bones are weary, my powers are declining, and the people for whom I am responsible have spread far and wide. Summon me back to Thyself, my lord! † Before his death, ‘Umar went to a Mosque to lead in prayer where he was attacked and stabbed several time and fell under the assassins dagger. Before he died, the people asked him to nominate his successor. Umar appointed a committee of the Prophets followers to appoint the leader among themselves. ‘Umar died in the first week of Muharram, 24 A and Uthman was appointed as his successor. Uthman became the Third Rightly Guided Caliph in 644 A. C. From all the Caliphs he was the one more interest in religion than politics. During his Caliphate he completed the compilation of the Qur’an that still remains till today. Uthman ruled for twelve years, the first six years were marked to have been filled with peace and tranquility. The second half of his rule took a brutal turn. Rebellion rose, the Jews and the Magians were taking advantage of the whispers that were passing among the people and began conspiring against Uthman. Although with the size of his army he could have stopped all of them, he remembered the words of Muhammad, â€Å"Once the sword is unsheathed among my followers, it will not be sheathed until the Last Day. † Uthman didn’t want to be the first of the Caliphs to spill the blood of Muslims, so instead he tried to reason with them. This hardly did him any good and after a long battle the rebels broke into his home and murdered him. The last words Uthman spoke were that of the Qur’an 2:137, which speaks of God being all hearing and all knowing. He took his last breath on the Friday afternoon of June 656 A. C Ali, the cousin of the Prophet Muhammad himself was the final Caliph. At first he was very much reluctant to take the position but after he was urged by the other companions of the Prophet he accepted. Ali was responsible for the tradition of scholarship, although he too was assassinated. During his Caliphate internal tensions in the Muslim communities came to surface which lead to a period of civil war and political conflicts which ultimately led to the split in Muslims allegiances. This now known as the Sunni and Shi’ite schism. The differences between Sunni and Shi’ia Muslims are not in the written word, but rather they have political differences centred around who should be recognised as the leader of the Muslim community. The Sunni’s make up an estimate of 90% of Muslims in the world today and they believe that the leader of Muslims should be chosen among the descendants of the tribe of Muhammad, the Quraish tribe but not necessarily from the family of Muhammad. The world ‘Sunni’ itself mean tradition and in turn means that they support the Caliphate of all the Four Rightly Guided Caliphs. The Shi’ites on the other hand only make up 10% of the Muslim population and the word Shi’ite means ‘the party of Ali’ and they believe that the leader of the Muslim community must be a descendent of the Prophet Muhammad, the official term of a blood relative being ‘Imam’. This meaning out of all the Caliphs they only support the rule of Ali. Every single Caliph had an important part to play in the development of Islam and many people have them to thank for their religion and faith being as strong as it is today. Each of the Four Rightly Guided Caliphs contributed to the safety and growth of Islam. Although with the split of Muslims that result of the Sunni and Shi’ite schism, everything was eventually kept under control. If conflicts do arise between the two, it will never result in another civil war as they have learnt from the past of the devastations it can cause.

Was the Conservative party essays

Was the Conservative party essays In the aftermath of the First World War British politics faced a seismic change in the new electoral system that the 1918 General Election represented. In truth the first genuinely universal election of MPs across the UK was not until this year - when the franchise was vastly, and far more thoroughly than say the 1867 Reform Act, extended; not only this, but for the first time women over the age of 30 were also allocated voting powers. What this effectively meant was that the working class were finally granted an electoral voice for the first time in British history. Thus, we might presume, the Labour Party - the voice of the progressive and self-proclaimed representatives of the workers - would seize power at the cost of the Conservatives - who many see as merely the voice of the landed gentry. In fact, this was not the case: not only did the Tories manage to survive the advent of class politics (much at the expense of the middle-class Liberal party), but it also came to dominat e the new political arena. In fact, bar a brief ten months during 1924, a Conservative Party leader was Prime Minister of the country or a Conservative majority sat in the House of Commons, or both, from 1918 until the Tories humiliation at the second post-war election of 1945. Thus we can easily deduce that the Conservative Party did indeed survive the advent of class politics. What we must thus consider is why this happened. Why did the party of the upper classes so persuade the working class vote so as to win (at least some of) their vote? In examining this we shall indeed see that a combination of factors attributed to this - good fortune and political skill on the part of the Conservative hierarchy together with the nature of the working class vote in the inter-war period. Once we have evaluated these three factors, we shall conclude that in truth not one single dynamic stands out as being of singular importance, but ra...

Symbolic and Important

Symbolic and Important Symbolic and Important Symbolic and Important By Maeve Maddox A reader brought the following quotation from a statement by the United Food and Commercial Workers (UFCW) to my attention: Among the five stores was the Pico Rivera, California Walmart Supercenter, which has been [a] hotbed for worker action. The store is also of symbolic important to the low-wage worker movement I assumed that the adjective important must have been a simple typo for the noun importance, but when I looked for the construction on the Web, I found enough examples to conclude that some speakers may be using the combination â€Å"symbolic important† intentionally: But even outside consideration of annual cycles, four and twelve have great symbolic important.  - The Greathouse [Publishing] Company. Some places also have  symbolic important  for us, as cultural assets, symbolic referents.  - Healthy Living Centres, Geoffey Purves, Taylor Francis, 2007. This film is of highly  symbolic important  because its scenes and juxtapositions are abbreviated rather than carried toward their most logical extension.- The Men Inside, Barry N. Malzberg, Orion Publishing Group, 2011. The Symbolic Important  of Birds in the Quran: Implications for Science and  Technology. - Article title in IFE Journal of Religions, Vol. 6, No2, 2010. In some ways, Varner is right. Japanese defense planners have attached a symbolic important to certain US weapons. Center for Strategic and International Studies (CSIS). Something can be both symbolic and important, but not â€Å"of symbolic important.† When someone describes an event or action as being â€Å"of symbolic importance,† the usual meaning is, â€Å"important, but of little practical effect.† Used to describe an object or a place, the phrase means â€Å"important emotionally.† For example: The nine-day visit of the U.S. president to China is only of symbolic importance, especially for the Chinese. No breakthrough is expected of the visit in tackling any of the problematic issues, although there are plenty of them.   The Royal Air Force will hold a service for personnel and families at Lincoln Cathedral, a place of great symbolic importance for the RAF. Another possibility does exist that might explain this strange use of the adjective important in place of the noun importance in the phrase â€Å"symbolic importance.† The error may arise from the use of voice transcription. For example, I found the error in the transcription of an interview on the National Public Radio site. Michel Martin is asking Sylvia Poggioli about an upcoming visit of Israeli and Palestinian leaders to the Vatican: MARTIN: What is the symbolic important of this? In the recorded interview, Martin clearly says â€Å"importance.† If you use the expression when dictating to a voice transcription app, be sure to double-check your spelling in the final draft. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and TimesConfusing "Passed" with "Past"10 Tips to Improve Your Writing Skills

Canadas Electoral System at the Federal level. Political Participation Essay

Canadas Electoral System at the Federal level. Political Participation in Canada - Essay Example This has not been the situation in Canada. Appointive change has been an exceedingly wrangled about the issue all through Canadian legislative issues. As of now, Canada's appointive framework is being addressed for its powerlessness to mirror the political perspectives of its residents. The single member plurality system (SMP), which Canada utilizes to create a just election, can make agents be chosen without most of the well-known votes. Interestingly, the arrangement of proportional representation disposes of a disparity in parliament synthesis by guaranteeing representation from each gathering that got votes. Despite the fact that this framework would unavoidably bring about minority governments, it would properly take into account the perspectives of the constituents. To create a more successful government, Canada's single member plurality framework ought to be supplanted by an arrangement of proportional representation (PR). Single Member Plurality framework vs Proportional Representation Canada's present single member plurality appointive framework is frequently depicted as a "first past the post† framework. The path, in which this framework capacity works, is that every voter is permitted one vote and the competitor with the most votes (or a majority) gets to be chosen. Then again, proportional representation can be expert through a large number of discretionary strategies. However, for accommodation, we will concentrate essentially on the two most outstanding frameworks: party list framework, and mixed member proportionality. Finally, we will conclude with answering which electoral system would be best for Canada at the federal level?

Brand Positioning Essay Example | Topics and Well Written Essays - 1750 words

Brand Positioning - Essay Example The Asian chocolate market is the driving sale and likely to hold about 20% of the market share of the global chocolate market in 2016 and sales of chocolate in the Asian market is likely to boost up share from $15billion to $19.7billion in 2016. US leads the chocolate market with a market share of 86.3% in North America, Japan has a market share of 39.7%, Europe with a market share of 16.4% and Germany accounts for 15.9% (Markets and Markets,† Markets and Markets: Global Chocolate Market worth $ 98.3 billion by 2016†). Five major brands chosen for the project in the chocolate industry includes Cadbury/Kraft, Mars, Nestle, Ferrero and Hershey. Cadbury/Kraft food generated total sales of $19,965 in 2011 and accounts for 15% of the market share in global chocolate industry; Mars generates sales of $16,200 and has a market share of 15% in 2011; Nestle sales stood at $12,808 with a marker share of 13%; Ferrero Group accounted for $9612 and market share of 7% and finally Hersh ey foods generated sales of $6112 with market share of 7% (ICCO, â€Å"The Chocolate Industry†). Selection of characteristics Brand positioning is based on certain characteristic depending on the product or the brands. The product chosen is chocolate and therefore four major characteristics of the product chosen are quality, taste, price and image of the brand. Quality forms an integral part and chocolate and quality goes hand in hand. In the chocolate industry ingredients like cocoa, cocoa butter, sugar, fats, flavorings and emulsifier plays an essential role in the quality of the product. Quality of chocolate is dependent on the quality of raw materials (Chocolate Source, â€Å"What Makes a Good Quality Chocolate?†). Taste is another important factor in the positioning of the brand. Consumers tend to consume chocolate for taste. Dark chocolates are consumed only for its taste and all the brands take effective measure in order to produce and manufacture chocolates wit h good taste. Price although is not that important when it comes to brand and brand name but cannot be ruled out completely. The top chocolate brands prices their products almost at par which implies stiff competition in the chocolate industry. Therefore the four characteristic will help to determine the positioning of each of the brands in the chocolate industry. Group selection justification In order to analyze the positioning of the chocolate brands two set of groups are taken into considerations, the female consumers and the male consumers. The sample size of male and female consumers taken into consideration is above the age group of 18 years. The female consumers group usually loves chocolates and loves to consumer variety of chocolates. The other set which are the male group will help to determine the reason behind the consumption of chocolate and the most preferred brand by the consumers. The female group of consumers will help to provide feedback regarding innovation, packa ging, taste and other added feature required by a brand. Both the groups play an essential role in developing the brand name and image of the product and are core of any product. The males are taken into consideration to overrule the existing believe that chocolates are consumed and loved by females to a very high extend. The male segment of the society also prefers chocolate and to determine

Media of age group Research Paper Example | Topics and Well Written Essays - 250 words

Media of age group - Research Paper Example Social media is now more suitable for advertising for age group of 18-24, because young adults spend their time on surfing internet. The site also make easy to promote ads as compare to newspaper through Twitter and Facebook. In future, it can be easy yet powerful way for an organizational to produce and dispense a social newsletter on the fly. Now a day’s journalism is taking a beating during this downswing. Interwoven throughout our daily lives, media intimate their messages into our consciousness at every turn. The power of pro social programming can be so strong, Livingstone ads, that even fierce content when portrayed realistically and in the context of outcomes, it can be beneficial. Websites and Email are far and away should be the highest-priority marketing tactics for small businesses. By a survey younger age group, 92% said websites and social media are among their most important tools, with 85% also putting media in that

Prospects and growth of the fast food industry

Prospects and growth of the fast food industry Tackling the blow of recession has not been easy for any industry. Its Attack was so strong that no industry has been able to save itself from its effects. If the hospitality industry is a measure of the wealthy and the rich peoples pockets then the news is very bad indeed. Many restaurants have went to the wall in the final quarter of 2008.The restaurants have been fighting with the reduction of corporate entertaining and the disposable income squeeze of consumers as well. Not only the restaurants and the hotels, but the pub industry has also been stroked by a number of factors over the past one decade and recession has put pressure on an already difficult trading environment. In the words of a renowned chef Dawn Sweeny, Creativity has always been a hallmark of professional chefs So to survive the blow of recession and to manage this situation a Lot of established chefs are getting in to street vending of their creations more efficiently to people who could only dream in their mortar and brick buildings. Low overheads, low labour costs and mostly cash based business is win- win situation for many. These mobile kitchen vans are saving these brand names from dying. The big brand names are selling their franchises to the people who want to earn a good amount of money by investing at one time. These vans have everything you need in the kitchen including all kinds of appliances and raw material. This food is comparatively cheaper as the mobile kitchen cuts down on the over heads and the labour costs. Street food is becoming a way to indulge pre-recession tastes on post-recession budgets At the same time recession in the US food industry has creating the new opportunity for the food sector in the US. In the recently released research report by RNCOS on US Fast food market outlook 2010even though there is gloomy economic condition in US, the fast food industry in US is growing rapidly because of inexpensive fast food and increasing number of working population. According to the report fast food market is expected to grow rapidly in the coming years and will cross the US$170 billion by the end of 2010. Because of economic downturn people has reduced their expenses of going for dinner in the restaurant and fast food for the launch. Instead of going in the restaurant they have started buying the food from street food vans which cost them less as compared to the restaurant food and they can save that much money in this recession time. This trend is becoming more common in the urban areas where the demand of pre-packed food and readymade food has increased because of the f ast life of their people. This has become now new trend there because American people wants want to have food which can provide instant energy without wasting more time and they can also afford that. The new trend of franchising the existing brands to the mobile carts is look refreshing and a new concept in the States. Through the research will able to judge that will this trend will continue even after the period of recession? Street food is becoming very famous in the United States and till the date only small-scale outlets are driving the trend, but now large food maker have also started to enter the market to get on board with this new trend. The market research organizations Culinary Trend Mapping Report from the Centre for Culinary Development (CCD) examined the booming street food trend, which has seen Americans reaching for a variety of convenient, portable and affordable foods, often with globally inspired flavours and eco-friendly preparation (foodnavigator-usa.com). In the recent time street food has become very popular due to a confluence of larger social trends, mainly because of the economic downturn and the corresponding need for more affordable foods, growing snacking habits, greater interest in ethnic flavours and in local, sustainable foods. 1.2 Purpose This research attempts to contribute to the study of the current prospects and growth of the fast food industry on the wheel. The Food trucks in the NYC and other mobile food carts started by famous restaurants have been introduced. This research aims to find out what was the effect of recession on the food industry and how has it affected the consumer behaviour in this regard. The eating habits and the change in the actual income have affected the behaviour of the consumers and hence their frequency of dining out and their expenditure on food has been affected. So this research will throw light on this change as well. With the intention of exploring the possibility of the Food trucks endorsed by the restaurants that have seen a reduction in the number of customers due to recession, we will also study how these trucks are working and how do they cater to the needs of the people in the current situation. Whether the management and the way they are operating is different and how simila r their ways of operations are. In addition this research will study the advantages of the mobile food carts and if they can be a competition to the conventional style of dining and eating out. Or if these food trucks can add to the brand name of the existing restaurants and chains that have otherwise seen a decline in their business. 1.3 Development and structure of the research This research paper was developed in five steps 1. Define research aim topic Discussion with supervisor and explore possible interests within designated discipline. 2. Gather relevant literatures Begin investigation in existing literature to discover possible gap between academic research and reality. 3. Develop research structure Construct content of study and plan accordingly. 4. Collect the data and Data analysis Collect all required data from different secondary sources. Clear presentation of data in logical sequential arrangement and examine Validity of collected information 5. Develop conclusion from finding Present conclusion of this research and provide recommendation for further research CHAPTER- 2 Literature Review 2.1 Overview The chapter first begin by introduction of Food market in the USA and effects of recession on food market of USA then followed by the restaurant and fast food business in USA. Next consumers behaviour is discussed with respect to spending on the food. In the last section of this chapter significance of the mobile food van and its impact on the competition is discussed with respect to USA. 2.2 Restaurant and Fats food business in USA- Restaurant companies generally work to identify them self as customers retailers and not as a manufacturing meals. Restaurants are primarily retailers of two consumers product time and customers experience (Muller, 1999). People went to the restaurants and fast food providers to save their time from making the food and to get satisfaction of their needs. Restaurant is vast business in USA where consumers are less concerned about the where meal is prepared, they only concerned about the how the food is delivered and how they feel after meal is completed. While the fast food service is totally different they always concerned about building consumer loyalty and market awareness. There is vast difference between restaurant business and fast food service providers. Stalk and Hout (1990) described future economic competition as being based on a companys responsiveness to the time needs of its customer base. Currently, the restaurant industry accounts for four percent of the U.S. gross dome stic product and is the nations second largest employer next to the Federal government (Dumagan and Hackett, 1995). In USA restaurant holders are paying more attention to the growing trend in the eating habits of the people. According to the report of the NRI 2001 they have noticed seventy five percent increases in the restaurant customers as compared to 2001 in 2003. Even the rise of the convenience food in last 10 years can be seen by the growth of the fast food chain in the United States. The main reason behind the increase demand of fast food is these meals are ready to eat on the go and ability to hold these food in hands and to eat according to the consumers freedom. The main reason behind increased the growth of restaurant and fast food business is decreased in the food prices in the USA. Lakdawalla and Philipson (2002) attribute about 40% of the recent growth in weight to agricultural innovation that has lowered food prices Mainly technological change has made huge contribution in decreased price of the food price which eventually provides opportunity to the restaurant and fast food service provider to offer the food at cheaper rate and increased their business growth. The analysis draws on data from the Bureau of Labour Statistics (BLS) between 1971 and 1974, the BLS food price in real terms increased from 1.012 to 1.134, an increase of 12.04%, followed by a decrease of 11.02% between the years of 1974 and 1986, when it reached a low of 1.009. This is reflective of the behaviour of food prices in that period of time (Food prices, 2007). Due to decreased in the food prices percentage of people has decreased and expenditure on the food away from the home increased and increased in working class people is also another reason for growth of the restaurant and fast food business. According to the survey data of the county business pattern number of restaurant provides full services increased to 213550 in 200 6 from 193024 in 1998 and restaurant which not provide service like cafeteria and bar increased to 204311 in 2006 from 172695 in 1998. Data from the Census of Retail Trade highlight the steady increase in the number of full service and fast-food restaurants since the early 1970s; between 1972 and 1997, the number of restaurants per 10,000 population increased 61% from 884 to 1427 (Chou et al., 2004; Rashad et al., 2006). In the rapid development of the restaurant and fast food business taking fist mover advantage through franchise has played very important role. The main of using franchise is to assemble resources making long chain and to get first mover advantage (Micheal, 2003). By giving franchise restaurant and fast food business try to create a premium on rapid expansion of geographic areas. In USA strategy adopted by restaurant and fast food business owner to expanding units rapidly through franchising has created superior outlet share which eventually lead them to have high market share and profitability. Therefore, franchising is one method of securing first mover advantage (Micheal, 2003). Franchising overcomes the moral hazard problem associated with the operation of a chain of dispersed units (Caves and Murphy, 1976; Rubin, 1978; Brickley and Dark, 1987). McDonalds, a famous fast food supplier, opened its first franchised restaurant in the US in 1955. Now it has become a phenomenally succe ssful enterprise in terms of financial growth, brand-name recognition, and worldwide expansion by using franchise concept aggressively. Currently fast food franchise in the United States generates income of more than $125 billion per year. According to latest numbers there are over 2000 fast food franchise in USA and more than 5,00,000 franchisor operated outlets in USA. McDonalds, KFC, Pizza Hut and Subway are among the more popular fast food franchises worldwide that rake in millions of dollars per year in profits. During the last four decade fast food industry has grown very speedily in American society. An industry that starts in south California has spread in every corner of the USA. Fast food is served not only at restaurants but also at stadium, airplanes, school and college in every part of the USA and it has brought the rapid change in the USA economy (Schlosser, 1998). Fast food business has overcome the restaurant business in last few years in USA and it has benefited from the demographic change, supplying the food at cheaper price and hiring people at lower rate of wage. One of the ironies of Americas fast-food industry is that a business so dedicated to conformity was founded by iconoclasts and self-made men, by entrepreneurs willing to defy conventional opinion (Schlosser, 1998). Now fast food has become the operating system of the todays service industry in USA and it has created millions of job opportunity for the people in the country   when the other businesses have been firing the workers. 2.3 Food Industry and the Recession The Recession hits all parts of the food system, from the producer to the processor; from the grocer to the diner! (Mary Turck) Recent sales of the U. S. eating and drinking place industry have been lacklustre. It is difficult to pinpoint the exact reasons for this sluggishness, but the recent U. S. recession as well as 1986 modifications to U. S. tax law has to be considered factors (Stephen J.Hiemstra). This study aimed at finding out the factors related to the decline in the demand for the food service lately and to bring out the extent to which the eating and drinking place industry sales were declining due to this lack of demand. As it was difficult to pinpoint any single factor. Findings indicated that the decline in demand could be majorly explained by changes in prices, decrease in the income, and the drop in deductibility of restaurant food as a business expense. The economic recession has hit the food industry as much as any other industry in the international market. Food being the prime necessity cannot be avoided and hence is a bigger pain for the consumer whose income has decreased due to the economic downturn. The rising petroleum prices have affected the cost of transportation for the seeds and the grains and have hence added to the cost of production making the food expensive for the ultimate consumer. The food prices have gone up with the increasing dairy and grain prices entering in to the year 2007.By the end of 2009 the economists announced the rising unemployment. As a result Restaurants were also hit as hard as any other industry as the consumer stopped dining out and spending on food as compared to earlier. Hence the cost of living was cut on the cost of eating and dining out. Nearly two third of the restaurant operators reported a decline in their business in the end of 2008 as compared to the sales in the year 2007 (National Restaurant Association). Golden Gate Restaurant Associations (GGRA) presented a study of the economics of the San Francisco Restaurant industry looking at the conditions of the food industry in the recession in the year 2002 and 2003.According to the reports the hotel occupancy in San Francisco was dropped by 20% and the average daily room rates came down by 16%.The city lost 80,000 jobs nearly 14% of the total city employment (Kent Sims). However with time, the economy of San Francisco has improved with respect to the conditions in 2002-03. But there are areas where it remains well below the level where it was in 2000. Over all the economy is smaller than what it was before recession. Hotel occupancy in 2004 was 4% above its low point in 2002, but still 20% lower than in 2000. In 2005, the city driven US restaurants recovering from the recession in 2004 confronted the fact their customers were back again and their sales were back, but the profits did not come back. As the operating costs have raised at a greater pace than the gross margin on sales, despite the higher menu prices. According to a confidential survey conducted by GGRA (2006) the results mainly pointed out that half of the people considered San Francisco and other cities in the USA as the major culinary centre and half of the population also said that the stature of such cities as culinary centre is either diminishing or marking time. Business at traditional business-lunch spots, including the Capital Grille, Mortons, and McCormick Schmicks, is down dramatically this was reported by Chicago tribune in 2008. These researches have shown that Recession is a hard time for food industry as well as more and more people are finding it tough to stay in one job and they want to change their job and add to their income. But even in Recession the people cant avoid food so they started looking for cheaper options and the food industry tackled this by cutting out the middle man. This gave rise to the trend of fast food and the US fast food market started to rise. As people has started looking for less expensive. The Consumer expenditure on fast food rose sharply in these years, accounting for around 30% of total restaurant industry sales in 2008. With the busy life style, cost advantage and increasing demand of convenience food, the total fast food industry in the US is expected to grow at a CAGR of nearly 5% till 2010.(US fast food market outlook 2010, PR log press release). From the past few recent years McDonalds, Burger King, and other fast food restaurants have been scooping up the customers. B oth of the big burger chains are taking market share from competitors with higher price points, building on reputations for low prices and revamped dollar menus (Mary Turck). The Recession has brought about a trend in the menu cycle of the food industry as well.( Stages of the Industry Life Cycle (1919-1988) H.G Parsal). The preferences have changed from the formal full course dinners to quick food which is better known as the fast food. There has been a growth in the fast food business in after the recession (Industry research journal). In the phase of recession, fast food sales in US have increased. This is due to the fact that fast food in the country is comparatively inexpensive than the traditional food and thus, more and more people are shifting to fast food in this economic crisis. Also, hamburger and the Rools are one of the most preferred food items in the country. This represents the growth of around 5% in 2009 over 2008, and the same trend is expected to be seen in the coming years also. 2.4 Consumer Behaviour in USA food industry- Consumer behaviour is very important to know in any business to make it successful. Its very important to take proper care of the issue like consumers like dislike their health issue and consumer satisfaction. Consumer behaviour potentially deals with all of the ways people may act in their role as consumers (Schiffman and Kanuk, 1991) and it also include to focus on behaviour related to searching, buying and using product and service in the market. Generally restaurant and fast food business providers divide consumers in the groups based on the geographic characteristics, common attitudes, and behaviour so that they can provide better services to them. Food industry is closely concerned with food choice and quality, but at the same time has long been considered to offer a rich meal experience to which many other factors contribute (Campbell-Smith, 1967). Every customer has different perspective to rate the service of the restaurant and fast food service. Customers rate the service o n the basis of the food quality, service quality, ambience of the place, price of the food and facility provided by the restaurant and fast food providers like free home delivery. Becker-Suttle et al. (1994) and Williams et al. (1997), respectively, identify the dining preferences of older customers, and the factors that inhibit this group from using full service restaurants. Consumers behaviour is more important in service industry as if customers are not happy with the happy than it will become very difficult to sustain in the competition. In the development of the restaurant and fast food business globalisation has played very major role with respect to food supplies, food habits, and population health and food consumption behaviour. In this fast developing world consumers have adopted to save time and get job done in time. Changes in working and social life of the people have played very important part in the very high growth of the food industry in USA. In social context, gradually the numbers of families where both parents are working are increasing worldwide (Stamoulis, Kostas G. et al., 2004). Due to busy schedule of the people they are getting less time to make food and eat at home so they are diverted to the restaurant and fast food more in the recent years. In recent years the living standard of the people of USA has also changed before few years they used to take dinner together with the family on the dining table now most of the family likes to sit against the TV and watching programme. Number of gathering p rogrammes like birthday parties, anniversary parties has increased in last few years and people tend to arranged these parties in restaurants instead of at home which has also increased the demand of restaurant food in USA. This new trend has provide opportunities to the restaurant and fast food service business to offer varieties of the services to the people and which attracts more people to come to their place for the dinner and launch. Increase in earning of the people has also contributed to the rapid development of the restaurant and fast food industry in USA. According to the research data Americans spent about $6 billion on fast food in 1970, they spent more than $110 billion in 2000. Americans now spend more money on fast food and restaurant instead on higher education and new cars. National restaurant association has reported that Americans are buying 5.8 times average per week form a restaurant and per person spending on restaurant food is $1078. Now a days consumers are giving more importance to the quality of the food with respect to the health safety. Henson and Traill define food safety as the inverse of food risk-the probability of not suffering some hazard from consuming a specific food (Henson Traill, 1993). Consumers attitude towards food safety and practice related to it is more important for the restaurant and fast food service providers to take into consideration. Even government of USA has also formed very strict regulation and food policy which is necessary for the restaurant and fast food providers to follow. In May 1997, US President Clinton launched a National Food Safety initiative to enhance surveillance, improve risk assessment, inspection and compliance, educate the consumer and conduct important new research (Tent, 1999). Food quality awareness has made more responsible to the restaurant and fast food business towards peoples health issue and which has benefited them as they are offering low calorie food to the people. Mc Donald has already implemented its strategy for the consumer preference since last many years. McDonalds has pursued two strategies since 2003. To keep up with rapidly changing consumer preferences, demographics, and spending patterns, McDonalds has introduced new items Premium Chicken sandwiches and the Angus Beef Burger and also doing campaigns to create more healthy foods like Premium Salads in USA. The strategy reflects the philosophy that novelty, as opposed to loyalty to traditional products, is the key determinant of sales in the fast food industry . In the recent years consumers have started to give more importance to the nutrition food and salads due to awareness of their health and increasing obesity. The growing epidemic of childhood overweight and obesity is a major public health concern. Currently 15% of US youth are overweight, a prevalence nearly twice as high in children and three times as high in adolescents compared to 1980 prevalence rates (Rockville, 2001).In U SA size of the family has also played major role in development of the restaurant and fast food service and specially Hispanic American families. Hispanic purchasing power has influenced the marketplace. Hispanic shoppers spend more on food purchases because their families are usually larger. So consumer behaviour and consumer preference has played very vital role in the rapid growth of the fast food and restaurant business in the USA and they also got support from the economic development of the USA also. Mobile food service: Dabbawalas in India to Food trucks in NYC The origin of the Dabbawalas lunch delivery service dates back to the 1890s during the British Empire in India. Various people migrated from different parts of the India for work. Due to lack of canteens, the working class used to stay without eating lunch if they forgot to get it from their houses.. Invariably, lunch would not be ready when they left home for work. The taste of different communities was different; this could only be satisfied by a home cooked food. Recognizing the need, Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, 10 started the lunch delivery service. (Paul S Goodman ,2003) This service started with around 100 dabbawalas (workers) and cost the client INR 2 per month. There are around 5,000 dabbawalas in Mumbai today delivering around 200,000 Tiffin-boxes amounting to 400,000 transactions every day first delivering the Tiffin boxes and then delivering the empty boxes back home. (The Economic times 2008)Here nobody is an employer and none are employees. Each dabbawala considers himself a shareholder and entrepreneur .The entire system depends on teamwork and meticulous timing. Tiffin boxes are collected from homes between 7.00 am and 9.00 am, Various tiffin services also provide the service of cooked food and not just the transportation of the boxes. After the collection, these boxes are taken to the nearest railway station. various intermediary stations, they are hauled onto platforms and sorted out for area-wise distribution, so that a single Tiffin could change hands three to four times in the course of its daily journey..( Pradeep Thakkar,2005). Even in the economic crisis, Dabbawalas have been serving and are providing a necessary and recession-proof service as even in the tough economic times, people will always need lunch the dabbawalas are a cooperative that can boast a business record of reliability that would have any operation salivating with envy.(Dean Irvine,nov 2008)In the year 2008, Forbes gave the six sigma efficiency title to these dabbawalas. This six sigma rating the dabbawalas that was received by Forbes magazine precipitated a rush of interest from management supply companies and the various business schools searching for the secrets of its success. The rating means that these dabbawalas have a 99.9 percent efficiency rate.(Dean Irvine,2008)The concept of providing the food to their workplaces, without any need of going to the restaurants and wasting the time that can be otherwise saved for working is very suitable for the working class people of today. This is why these dabbawalas are serving well in the time of recession and people find it much better to get their food from them than going out and eating. The concept of mobile food service is not new to the countries outside India now. The Food trucks in the USA are the biggest example .The restaurant concept in the Country is going mobile! With the changing trends in the food and catering industry, the concept of moving food vans can be seen in the places like New York in the US.(Katherine Marginally., Dec 2009) Whether its because of the economy, cultural exchange, or plain demand, street food is making its culinary mark (International Chefs congress) A young chef Josh Ozersky calls these food trucks as one of the most definitive moments of this generation. Its not a fad like pet rocks or hundred dollar burgers. Its a great way for young chefs to get into the business without having a wealthy backer. Recently the savvy entrepreneurs and the chefs are getting to the streets with their culinary training and experience. This is partially fuelled by recession and a changing trend which is more inclined towards casual dining. The chefs have found more adventure and satisfaction in Global Street food in respect to the factors, cuisine as well as the concept. The new wave of mobile food vans are proving that you dont need a brick and mortar place for producing and providing high quality and high concept food for people. Lunch trucks also called as food trucks are mobile food courts which sell food items at different locations. They reap more benefits than the restaurants which are stationary as they have very limited number of customer base which provides limited amount of revenue. They can also be called as restaurant on wheels. There are different lunch trucks available in the markets which are specifically targeted to cater to the needs of different varieties of food items. From the daily breakfast to the dinner, desserts to juices you have wide variety to choose from.(Yew Chin) These trucks have more variety than any other stationary cafe or restaurant. From coffee to puddings, waffles to rolls and Indian curries to Arabic Falafel. They have it all. There are Coffee trucks, Snacks trucks, Dessert Trucks, Chinese food trucks and proper restaurant trucks that have a kitchen inside and have the same menu as in any other restaurant be in Indian or Italian. The cost of operating an established restaurant often handcuffs ones ability to go outside the box due to dà ©cor and tabletop package expense, high-end equipment in the kitchen that must be paid down and, in my case, our reputation as a classic historic inn which has a presumed menu style that pays the bills. The guerrilla trucks can much more easily think out of the box, since they are often serving out of a cardboard box.(Patrick Byrne,2009) Known for their profits, when compared with the stationary restaurants, these trucks have shown greater profit and a very good customer base. They provide the custome rs with good quality of food that they can afford. In return they get a loyal customer following in different locations that they plan to go around. As they move from one place to other, they have this opportunity to serve more people and with different menu options. There are plenty of hurdles that are faced by these food trucks owner along with the profits.The Initial investment consists of the vehicle followed by the Kitchen and the appliances and accessories used there in. These vans also require a Mobile food service license from the government before they can start their business. There are issues of permissions which vary from city to city and mostly in cities like New York and Manhattan allowing these food vans is not difficult.(Emilly Bell ,Dec 2009)However these rest on wheels should pay attention to providing the food on proper health standards and conditions.(Patrick Byrne,2009) The pedestrian snackers on the streets of Manhattan and Brooklyn are accustomed to mobile eateries, but these new gourmet food trucks take the street-food game to a higher level. Unlike dirty-water dog stands, which often stick to the same corner, these meals on wheels have the freedom of mobility, websites tracking their whereabouts, PR representation and specialized offerings such as restaurant-quality desserts, tacos and waffles. So just like the previously mentioned Dabbawalas of India Food trucks in the USA are popular among the people who want to save on their time and money. Because the obvious reason for the preference of these trucks by the consumers over the stationary restaurants is the low cost food that has the same quality and the ease of getting the food on the go. Also according to George Ebinger, (International House of pancakes), It is unfair to its grossly unfair to allow trucks in close proximity to established businesses trying to make it in this economy. You can t compete with a truck when it comes to pricing and service And for the Owners The obvious appeal of bringing your food into a truck or cart is the low overhead-theres no rent, no getting a restaurant up to code, no large staff to pay. With the economic downturn, restaurateurs have struggled to find funding to open full-scale restaurants, said Tom Forte, an analyst at Telsey Advisory Group in New York City.(Laura Isenzee ,2009) Jerome Chang of New Yorks Dessert Truck says that financially we